About Course
The Module consists of 3 units, each grouping a set of lessons and outlining the characteristics of the of the commercial companies and local administration followed by techniques to practice conventional and digital advocacy, as described bellow:
Unit 1 addresses the European Green Deal practical aspects: firms ‘competitiveness, local administration working with Nature to protect our Planet, and health as well as potential normative intervention in green architecture and in following the new European Bauhaus.
Unit 2 addresses the practice of advocacy, tools and recommendations for research, education of the general public, organizing, mobilizing, lobbying, and voter education, in the aim of to attract GenZ to foster local sustainable development.
Unit 3 addresses the digital advocacy; it describes the methods and tools to contact, inform, and mobilize local groups around a Green Theme, and to ultimately take action, from grassroots to campaigns. The digital advocacy addresses GenZ as an ultimate user and target of digital means.
