• Advocacy campaigns are movements to cause political change at the local, state, or national level. Usually, but not always, advocacy campaigns are driven by a couple of leaders who organize many 
• The advocacy campaign message needs to be communicated to supporters and to the elected officials
• The advocacy campaign mission statement is the launching-off point for the message to be send to elected officials. 
• The advocacy message shall be relevant to all stakeholders and advocates. Avoid excessively specific messages, that cannot be understood by general audience.
• People rarely make decisions solely based on facts and statistics but rely on storytelling as well.  
• The basics of advocacy: coach, empower and advocate! Follow some examples here: https://meddialogue.eu/advocacy-campaigns/

Advocacy Campaign: MAKE EUROPE SUSTAINABLE FOR ALL

“The European Environmental Bureau coordinated a consortium of 25 NGO partners from across Europe on the Make Europe Sustainable for All project. The overall aim of the project is to make the EU and European governments accountable for ambitious implementation of Agenda 2030. Through strengthening the European network SDG Watch Europe and supporting national multi-sectoral civil society coalitions, we want to substantially increase awareness amongst EU citizens and policymakers about their responsibilities in working for a sustainable future, the transition to more sustainable lifestyles and developing and promoting coherent policies. By encouraging the participation and cooperation of all civil society sectors, we want to ensure that sustainability is at the centre of decision making, guaranteeing that no one is left behind and the planetary boundaries are respected. The project will put particular emphasis on achieving all 17 goals and its inter-linkages”.