There are various types of digital advocacy campaigns:

• Hashtag campaign encourages and support citizens to use a certain symbolic hastag in social media, mostly on Twitter, to rise up the awareness about a certain topic of action.
• Petition campaign uses social media to sign a petition about a legal or administrative action needed to respond to a social or environmental demand. There are also dedicated internet platforms that serves specifically to support advocacy petition campaigns, therefore one can pair the social media with these ones.
• Social-media supported rallies make use of social media to announce rallies, keep them organised and control them. It is also possible to organised online rallies.
• E-mail campaigns, although may be seen as obsolete by some and laborious, they can convey large documents and can be sustained on long term.

Social media activism cannot replace traditional protests or activism, but could empower the traditional activism by attracting more persons into action, inform them better and generally leverage the impact.