Digital Campaign Phases

1) Know your audience.
2) Build on existing contacts.
3) Provide a common platform to share the stories.
4) Avoid overused or trolled hashtags but rely on vivid art and appealing content to gain attention.
5) Plan for a quick turnaround (response time).
6) Attempt measuring the campaign, although it is a difficult exercise.

• Start the planning by realistic goals and ambitions and use the software tools to check whether your target group is interested in the campaign – if your online petition is signed by only a couple of persons after sending it to thousand persons means that your public Is not interested or that the campaign is not going to be successful.
• The digital advocacy planning shall mirror the classical ways of thinking about advocacy in each phase: supporting, pleading, defending, arguing.
• Build a so-called persona – an imaginary profile of a person from your target audience- use the list of key-features: Name, Age, Lives in… , Personality traits, Likes/Dislikes, Motivation/Goals, Frustration/Pains, Media consumption [5]
• For your convenience, they are digital advocacy campaign plans templates to download for free.
• European Union has a collection of advocacy tools and Planning Guidelines, available for free, easy to adapt for digital purposes