The Module consists of 3 units, each grouping a set of lessons and outlining the characteristics of the of the commercial companies and local administration followed by techniques to practice conventional and digital advocacy, as described bellow:

 Unit 1 addresses the European Green Deal practical aspects: firms ‘competitiveness, local administration working with Nature to protect our Planet, and health as well as potential normative intervention in green architecture and in following the new European Bauhaus.

Unit 2 addresses the practice of advocacy, tools and recommendations for research, education of the general public, organizing, mobilizing, lobbying, and voter education, in the aim of to attract GenZ to foster local sustainable development.

Unit 3 addresses the digital advocacy; it describes the methods and tools to contact, inform, and mobilize local groups around a Green Theme, and to ultimately take action, from grassroots to campaigns. The digital advocacy addresses GenZ as an ultimate user and target of digital means.

To pass from theory to practice of local sustainable development, knowledge about green economics and social skills are required. The Youth Worker faces a daily challenge of not only to rise up the awareness about environmental protection, but to enforce the European Union Green Deal at human settlement and enterprise level, and so supporting the Generation Z in marching towards a digital yet sustainable future.
This module helps the Youth Worker to practice local sustainable development, besides teaching it. In this aim, understanding the social partners is of critical relevance to advance in applying the sustainable development goals, in small but impacting steps.

A successful Youth Worker shall know more than just principles and shall serve all segments of its local community. This need is sometime not so obvious, because the common practice focuses on grassroots and civil society projects, leaving aside the other social players, which are seen as external or are artificially placed on a collision trajectory. This drawback is also rooted in the characteristic of industrial societies, being more individualistic, than expressing community feeling and belonging, which is the cornerstone of traditional societies.
Each individual is a member of various social groups, built on mutual expectations and a common identity, i.e. sharing similar values. Local sustainable development is to be followed in this social framework, not outside of it.
At a larger scale, individuals are part of a group of people on a defined territory and share a culture in a society.
Between the two levels, namely groups and society, lays the local community, which is by far one of the fuzziest concepts among the ones a Youth Worker has to use in his or her daily work.
A group of residents who closely interact and pursue common values and goals is simple, yet handy definition of a local community. One may also want to add economic, social and emotional values traits to the definition. The Youth Worker shall then decide the scope of the local community he or she plants to serve. This Module will help you to outline your community while working on ground to differentiate and address the main entities locally active. See bellow a scheme of main features of a local community.

Framework to define the local community – observe the incidence of social groups and cultural items behind geographical and economic inventory items